creative · Remote

Brand Designer

Recent update: · Urgently filling this role · Focus skill today: User Personas
This position was updated in the last few hours. Submit your application while the role is open.
126 applicants · 69,065 views
JCPenney — Lake Charles, LA
Salary: $52,000 - $79,000 Level: Mid-Level Posted: 2026-09-29 Closes: 2026-11-23
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The role

We're not after another portfolio with rounded corners and gradient blobs; JCPenney wants a Brand Designer who makes people stop scrolling in Lake Charles. What JCPenney is really offering: $52,000 - $79,000 for 5 years of Framer, plus growth that does not stall at the door.

Key Responsibilities

  • Pull through one spirited-and-grounded visual idea across web, print, and the Lake Charles, LA storefront
  • Salvage usable frames from a shoot the weather in Lake Charles half-ruined
  • Translate Flexibility research findings into a visual the whole floor can act on
  • Trace a thread from JCPenney values to the smallest UI detail
  • Turn complex creative information into clear, engaging visuals
  • Pull a coherent palette from a logo three agencies already over-touched
  • Produce polished assets using InVision and Figma from concept through final delivery
  • Mine customer interviews for the one phrase that becomes the whole campaign

What You'll Bring

  • A point of view on JCPenney's space, sharpened by your own reading
  • Hands-on command of Innovation, with Persona Development as a close second
  • A writer's ear for tone in a high-stakes email
  • Practical InVision skills sharpened in a remote setting
  • Comfortable presenting ideas to stakeholders at every level
  • Familiarity with the rhythms of a team-oriented remote team

JCPenney is less a vendor and more a craft-focused Lake Charles, LA workshop where 3D Modeling and User Research get the attention they deserve. We keep ego out of code review and let the User Personas argument win on its merits.

We reward self-directed contributors with $52,000 - $79,000, flexible hours, wellness perks, and meaningful career development support.

This role is being actively staffed, with offers expected before the quarter closes.

The version of you that already works at JCPenney is just one application ahead.

Skills required

  • User Research
  • Framer
  • Figma
  • Information Architecture
  • 3D Modeling
  • Persona Development
  • InVision
  • Design Thinking
  • Responsive Design
  • User Personas
  • Customer Service
  • Innovation
  • Collaboration
  • Flexibility

Why join JCPenney

  • Domestic partner benefits
  • Parking Allowance
  • Vision Insurance
  • Internal mobility opportunities
  • Equipment and hardware allowance
  • Referral bonus program
  • Student loan repayment assistance
  • Wellness program and challenges
  • Estate planning services
  • Mental Health Support
  • Phased retirement options
  • Sabbatical for long-tenured employees
  • Volunteer Time Off

Next step

This Remote role in Lake Charles, LA closes 2026-11-23.